Here are some links to coverage of Every Single One Of Us:
http://www.journalism.co.uk/14/articles/533729.php
http://blog.mjelly.com/2009/01/every-single-one-of-us.html
http://www.themda.org/moblie-media-blog/every-single-one-of-us-mobile-advertising-reborn.php
http://www.rainierpr.co.uk/blog/2009/01/interview-and-insights-from-jonathan.html
http://www.mantra-pr.com/spiderblog/2009/01/join-revolution.html
http://www.mobileindustryreview.com/2009/01/mir_at_the_every_single_one_of_us_event.html
http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=3147
http://adfundal.wordpress.com/2008/12/10/are-you-on-board-with-every-single-one-of-us/
http://opengardensblog.futuretext.com/archives/2008/11/jonathan_mc_don.html
http://thewayoftheweb.net/2008/12/every-single-one-of-us-should-look-at-every-single-one-of-us/
http://www.communities-dominate.blogs.com/brands/2008/12/jmac-launches-e.html
http://www.mobilemarketer.com/cms/news/advertising/2258.html